The ERP Company Built by Contract Furniture Experts
Most software companies learn about your industry from PowerPoint presentations. We learned about it by working in dealerships, processing orders at midnight, and feeling the pressure when a client’s grand opening depends on your delivery team. That’s why CORE works differently. We didn’t adapt generic business software for contract furniture—we built it from scratch by people who understand your world.
At Our CORE™
Our Story
CORE started in 2002 when our founders were working in dealerships and kept asking the same question: “Why doesn’t software understand how we actually work?” Back then, dealers were juggling multiple systems—one for quotes, another for orders, spreadsheets for scheduling, and paper for everything else. Information got lost. Mistakes multiplied. Profits disappeared into inefficiency.
So we built what we needed: software that connects every piece of a contract furniture operation because that’s how the business actually flows. Today, we’ve implemented CORE in 250+ dealerships. Every single one taught us something about making the software better, the process smoother, or the training more effective.
Our Commitment to You
We didn't just build software—we're helped contract furniture dealers build better businesses. We continue to work to be the perfect solution for contract furniture dealers who need software that actually understands their business.
After more than 23 years and 250+ implementations, we've learned that great software isn't just about features. It's about understanding your business well enough to make those features actually useful.
Welcome to CORE. Welcome to software built by your industry, for your industry.
What You Can Expect From Us
Our Leadership Team
Jon Smith, CPA and MSCS
When Jon isn’t busy cultivating excellence at CORE, he’s nurturing his garden, where he harvests fresh ingredients to cultivate meaningful meals and connections with family and friends.
Alex Kunin
Alex pilots CORE to new heights for all our customers. And when he’s not charting the company’s course, he’s charting his own flight path through the wild blue yonder.
Melissa Gerten, MBA
Mel orchestrates CORE’s daily operations with precision, then conducts her own symphony at home—harmonizing fresh garden harvests, preserving seasonal bounty through canning, and creating the perfect rhythm of home life with her devoted husband and pups.
Tanner Wenzel, MBA
Tanner excels at building bridges between CORE and other applications. Yet his greatest achievement is the foundation he’s built with his wife and two beautiful daughters. The connection and attention to detail that make him an exceptional father and husband also help him build seamless technology integrations.
Joanne Smith, CPA
Whether she’s strategizing CORE’s financial game plan or plotting her next move on the tennis court, Joanne knows that success comes from smart positioning, careful calculation, and always staying ahead of the competition.
Jennifer Pulliam
Jennifer approaches each implementation like her favorite nature adventures—with enthusiasm, careful planning, and genuine excitement about what she’ll discover along the way. Whether she’s exploring new software solutions or exploring wilderness trails, she’s happiest when she’s helping others experience something amazing.
Andrey Kolobov
Whether he’s coordinating CORE’s software development team or coordinating with teammates on the soccer field, Andrey knows that the best results come from seamless collaboration, precise communication, and everyone playing their position to perfection.
Dani Johnston
Just as Dani delivers all-star service to dealerships, she brings that same championship energy home as chef, chauffeur, and cheerleader for her kiddos’ sports and activities—because whether it’s business wins or game wins, she loves being part of what makes success happen.
Scott Jamison
From ensuring smooth sailing for dealership partners to finding his own calm waters for relaxation, Scott has mastered the art of navigation—whether he’s steering business relationships or his boat toward the horizon.
Ready to Learn More? See Why Dealers Choose CORE.
The best way to understand if CORE is right for your dealership is to see it in action. We’ll show you exactly how it handles your specific challenges and workflows.
What you’ll discover:
- How CORE eliminates the inefficiencies eating into your profits
- Why dealers say implementation was smoother than expected
- How our support team solves problems instead of just logging tickets
- What makes 250+ dealerships stick with CORE year after year